PARTNERSHIPS
Partnerships, B2B trade marketing and collaborations with brands from different industries, Shilla Duty Free, Hotel Jen & Wacky Wears.
MAISON 21G X SHILLA DUTY FREE HONG KONG
As part of the international trade marketing creative assets, I produced both video content and static images for display on pillars, posters, and branding materials, adhering to the guidelines set by the Hong Kong airport. These visuals were designed to effectively capture attention and convey our brand message within the airport environment.
24, June - Current
HOTEL JEN x FREITAG x ACTUALLY
As part of Freitag's bag rental initiative, I initiated a collaboration with Hotel Jen by Shangri-La. Where hotel guests have access to a range of rental bags conveniently available in the hotel lobby, a one-of-a-kind Freitag room is also available for booking, where a broader selection of Freitag bag models can be used too; complimentary Freitag accessories gift are offered along with the stay. In return, we benefit from increased exposure and sales conversions, directing traffic to our online shop and physical store.
22, October - Current
ACTUALLY x WACKY WEARS
A collaboration between Wacky Wears and Actually... Wacky Wears, a local independent fashion label. The message of the campaign was to spread love and truthfulness, empowering our followers to express their emotions openly and acknowledge the validity of their feelings towards their loved ones.
Actually I Wanted To Tell You…
F/W 22, December
CAMPER: THE MODERN GARDENER
CAMPER: THE MODERN GARDENER
JULY, S/S23
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.