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HELLO

I’m Claudia Lim, born and raised in sunny Singapore, and I’m currently in my senior year pursuing a fashion business degree at LIM College in New York, set to graduate in December 2024. I’m currently interning at ShopClosr, a New York-based fashion marketplace for emerging designers. I handle campaign marketing activations, coordinate social media, newsletters, and blog launches, optimize SEM ads, and streamline product imports for e-commerce and inventory management. This summer, I interned at Maison 21G, a Parisian perfume company, as a Marketing Communications and PR Intern, where I crafted SEO-optimized articles, managed social media content, coordinated influencer collaborations, created assets for SEM paid advertisements, and designed weekly newsletters for promotional events. Previously, I served as Marketing Manager at Actually, a multi-label fashion and lifestyle company in Singapore, for over two years. In this role, I managed social media platforms and spearheaded marketing campaigns and store events for brands like Fjallraven, Keen, Hay, and Camper. During my time in New York, I gained valuable experience with Amalia’s marketing and PR firm, on high-profile events, including premieres for Hulu Movies and NBCUniversal, and contributed to the Fashion Forward Gala for Mercado Global, celebrating International Women's Day through fashion and art for worthy causes. 

ABOUT ME

In my free time, I enjoy long-distance running, playing tennis, and spending quality moments with friends and family, often kicking off my ideal weekend with a refreshing run followed by café hopping. My style is a blend of preppy classic and streetwear, with Ralph Lauren being a favorite for their vintage apparel, offering a range of preppy and slightly bolder classic pieces. For streetwear, I love Stussy for their iconic graphic and logo designs. Additionally, I have a deep passion for perfumery and am a perfume collector, favoring unique, special, and rare scents in the citrus and fresh categories, often enhanced by a touch of musk.

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