MARKET RESEARCH
Marketing Quantitative Research Findings: Projects and Focus Group Case Studies.
MAISON 21G - PERFUME CREATION FEEDBACK
To gather customer feedback on their experience with the Best Creation Perfume, aiming to understand how they perceive the scent and identify their preferences. This information will help to enhance the brand's services and products overall.
24, August
MAISON 21G - SAMPLE PERFUME RESEARCH
We analyzed a selection of small sample perfumes from both niche and luxury brands, comparing pricing, quality, and customer perception. Through this study, we identified Maison 21G's pricing and positioning within the market, assessing how it stands against competitors. This allowed us to determine areas for improvement to ensure Maison 21G remains a premium yet accessible option, effectively bridging the gap between niche exclusivity and luxury appeal.
24, August
CAMPER: THE MODERN GARDENER
CAMPER: THE MODERN GARDENER
JULY, S/S23
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
MAISON 21G - FOCUS GROUP CASE STUDY
We invited six selected participants based on their previous purchases, perfume brand preferences, age, gender, and occupation. Each participant was welcomed to our retail store for a focused study presentation, which outlined the study's questions, content, and objectives. As a token of appreciation for their involvement in the focus group, each participant received a custom 30ml perfume bottle created during the session.
24, August