EVENTS
Whether it's a brand-focused launch event or a reopening store event, astonishing sales results were achieved.
MAISON 21G - BLACK LILY SCENT LAUNCH VIP EVENT
To commemorate the opulent launch of our latest fragrance, Black Lily, Johanna, the esteemed founder of Maison 21G, invites exclusive VIP guest to an atelier workshop event. This intimate soirée will showcase the artistry of bespoke signature scents, culminating in the grand unveiling of Black Lily, meticulously crafted in collaboration with the finest professionals in the Parisian perfumery industry. Guests will indulge in exquisite champagne as they immerse themselves in the luxurious essence of Black Lily, creating an unforgettable celebration of sophistication and elegance.
Expected: $2,000 USD
Achieved: $2,000 USD
24, July
ACTUALLY...
WE ARE THREE OF A KIND
The reopening store event aims to achieve exclusivity and a never-done-before in-store visual experience. Event activations included free screen-printed graphic t-shirts in collaboration with Tell Your Children, a well-known local independent graphic design company and brand. Additionally, there were photobooth in collaboration with Arcade Photo Studio, Gatcha ball game prizes in collaboration with Shopback, a cashback payment service, and an exclusive wallet pouch making workshop in collaboration with Freitag.
Sales exceeded the expected target by 147%.
Expected: $19,000 USD
Achieved: $28,000 USD
23, July
A HIDDEN TARP
An event where everyone is invited to find their very own tarpaulin bag concealed among the multiple high-level drawers—there's something waiting for everyone. In addition to the main event, we've arranged for a special artist, Pras The Bandit to conduct live tarp painting in-store, collaborated with Bloom Coffee to offer complimentary café beverages to our customers, facilitated a DIY session for creating Freitag keychains, and organized a lively bingo game activity.
Sales surpassed the expected target by 375%.
Expected: $8,000 USD
Achieved: $30,000 USD
22, July
CAMPER: THE MODERN GARDENER
CAMPER: THE MODERN GARDENER
JULY, S/S23
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.