CAMPAIGNS
Some creative campaign projects for Maison 21G, Camper, Freitag & Stepney Workers Club.
MAISON 21G: CONTENT CREATION
I have developed various creative content, including animated videos using Adobe After Effects and video edits utilizing Capcut. These tools allowed me to create dynamic and engaging content for different platforms, enhancing the visual appeal and storytelling of each project, with an average reach of over 6,000 for each video post.
JUNE - AUGUST
CAMPER:
THE MODERN GARDENER
The Camper brand's origins reveal its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" into the concept of 'The Modern Gardener'. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
S/S 23, July
FREITAG:
THINK IN CYCLES
All centered around the concept of a circular economy, Freitag is a bag brand designed for the urban cyclists, made from recycled tarpaulin. "Circle in Cycles" serves as an awareness campaign, aiming to promote sustainability through the brand's story of how it all came about.
F/W 22, August
CAMPER: THE MODERN GARDENER
JULY, S/S23
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
CAMPER: THE MODERN GARDENER
An exploration into the origins of the Camper brand reveals its roots in catering to Mediterranean farmers. I have proposed modernizing this "meditation farmer" idea into the concept of 'The Modern Gardener', particularly in relation to the Spring/Summer 23 collection of sandals. As one of the exclusive sellers in Singapore, the goal was to raise awareness among local consumers by creating a connection that resonates with them.
STEPNEY WORKERS CLUB:
THE SEEKERS
The sneakers for the seekers are for individuals in pursuit of a purpose, comfort, community, and a sense of belonging. We partnered with Sole Superior, a renowned Instagram media outlet on all things sneaker and streetwear for a collaborative IG giveaway. With this giveaway and other press media features, we have received an overwhelming response and a high conversion rate on this launch.
F/W 22, March